Dealer Day 2025; Between showers
We had been walking around with the desire to organise another dealer day for a while. 23 June was the day and we got to let loose. Well, loose, at times it was enjoying the sun and a cup of coffee, and the next moment it was running for shelter from the heavy showers. The familiar Dutch climate... Should it spoil the fun? Certainly not! Especially as we also organised tours of our factory which did put you under roof for a while.
The purpose of the dealer day
Shaking hands informally. Nothing more, nothing less. Over the past year, we have been working hard on our new website, renewed brand proposition, and took a hard look at ourselves: "Keep it simple, it'll become difficult naturally..." said Henk Wanders. We have turned that into our new slogan: Wanders. Relax. It is important to us that our dealers have that same feeling with us.
The result of the dealer day
We kept a good feeling about it! And hopefully so did our visitors. The atmosphere was casual and relaxed despite the fickleness of the weather, and we showed a lot. Full advantage was taken of the attractive dealer day promotions we had set up. Let's keep this positivity going while we continue to work very hard in the background to keep innovating.